When new business owners think of marketing strategy, they often miss the larger context of the definition. They may think of marketing as a single Facebook ad or a Youtube video. Some may believe it is a marketing campaign built to sell their program. It is those things but marketing strategy is much more comprehensive than a marketing campaign – it’s the complete strategy behind how you package, sell, deliver your product or service and communicate with your perspective, current and potential repeat customers.
The marketing planning process doesn’t end. It’s something that needs to be continually reevaluated.
My coaching will not only walk you through the planning process, it will prepare you with the business skills and leadership tools you need to make your brand an overwhelming success.